I led the creative direction for Laline’s full rebrand — a process that blended deep visual thinking with hands-on design exploration.
From day one, the goal was to craft a brand experience that feels softer, cleaner, and more emotionally connected.
I developed a new color story, redesigned the packaging caps for a more minimal and modern feel, updated the typography, and created a fresh icon system to bring clarity and warmth across touchpoints.
Beyond aesthetics, we made a conscious shift toward sustainability: the new packaging includes PCR (post-consumer recycled) plastic — a biodegradable, eco-friendly material that aligns with the brand’s evolving values.
This project wasn’t just about how it looks — it was about how it feels in the hand, in the home, and in the heart